2025
Obi, Ike; Gray, Colin M; Chivukula, Shruthi Sai; Duane, Ja-Nae; Johns, Janna; Will, Matthew; Li, Ziqing; Carlock, Thomas
Tracing the history and evolution of dark patterns on Twitter from 2010-2021 Journal Article
In: ACM Transactions on Social Computing, vol. 8, iss. 3-4, pp. Article No. 8, 2025, ISSN: 2469-7818,2469-7826.
Abstract | Links | BibTeX | Tags: Dark Patterns, Legal and Policy Perspectives, Regulation, Social Media, UX Knowledge
@article{Obi2025-hz,
title = {Tracing the history and evolution of dark patterns on Twitter from 2010-2021},
author = {Ike Obi and Colin M Gray and Shruthi Sai Chivukula and Ja-Nae Duane and Janna Johns and Matthew Will and Ziqing Li and Thomas Carlock},
url = {https://dl.acm.org/doi/10.1145/3716306},
doi = {10.1145/3716306},
issn = {2469-7818,2469-7826},
year = {2025},
date = {2025-02-04},
urldate = {2025-02-04},
journal = {ACM Transactions on Social Computing},
volume = {8},
issue = {3-4},
pages = {Article No. 8},
publisher = {ACMPUB27New York, NY},
abstract = {Designers’ use of deceptive and manipulative design practices
have become increasingly ubiquitous, impacting users’ ability to
make choices that respect their agency and autonomy. These
practices have been popularly defined through the term “dark
patterns” which has gained attention from designers, privacy
scholars, and more recently, legal scholars and regulators. The
increased interest in the concept of dark patterns across a range
of practitioners and users motivated us to study the evolution of
the concept and highlight the future trajectory of conversations
around dark patterns and similar activist movements that utilize
social computing platforms. In this paper, we examine the history
and evolution of the Twitter discourse around #darkpatterns from
its inception in June 2010 until April 2021, using a combination
of quantitative and qualitative methods to describe how this
discourse has changed over time. We frame these conversations
through a new concept of socio-technical activism, whereby
participants unite in order to identify and fight back against
problematic technology and design practices. We discuss the
potential future trajectories of this discourse and opportunities
for further social computing scholarship at the intersection of
design, policy, and online activism.},
keywords = {Dark Patterns, Legal and Policy Perspectives, Regulation, Social Media, UX Knowledge},
pubstate = {published},
tppubtype = {article}
}
have become increasingly ubiquitous, impacting users’ ability to
make choices that respect their agency and autonomy. These
practices have been popularly defined through the term “dark
patterns” which has gained attention from designers, privacy
scholars, and more recently, legal scholars and regulators. The
increased interest in the concept of dark patterns across a range
of practitioners and users motivated us to study the evolution of
the concept and highlight the future trajectory of conversations
around dark patterns and similar activist movements that utilize
social computing platforms. In this paper, we examine the history
and evolution of the Twitter discourse around #darkpatterns from
its inception in June 2010 until April 2021, using a combination
of quantitative and qualitative methods to describe how this
discourse has changed over time. We frame these conversations
through a new concept of socio-technical activism, whereby
participants unite in order to identify and fight back against
problematic technology and design practices. We discuss the
potential future trajectories of this discourse and opportunities
for further social computing scholarship at the intersection of
design, policy, and online activism.
Obi, Ike; Gray, Colin M; Chivukula, Shruthi Sai; Duane, Ja-Nae; Johns, Janna; Will, Matthew
Social media users engaging with matters of ethical concern "by other means" Journal Article
In: Proceedings of the ACM on human-computer interaction, vol. 9, no. 7, pp. Article CSCW477, 2025, ISSN: 2573-0142.
Abstract | Links | BibTeX | Tags: Asshole Design, Ethics and Values, Legal and Policy Perspectives, Social Media
@article{Obi2025-rs,
title = {Social media users engaging with matters of ethical concern "by other means"},
author = {Ike Obi and Colin M Gray and Shruthi Sai Chivukula and Ja-Nae Duane and Janna Johns and Matthew Will},
url = {http://dx.doi.org/10.1145/3757658},
doi = {10.1145/3757658},
issn = {2573-0142},
year = {2025},
date = {2025-01-01},
urldate = {2025-01-01},
journal = {Proceedings of the ACM on human-computer interaction},
volume = {9},
number = {7},
pages = {Article CSCW477},
publisher = {Association for Computing Machinery},
abstract = {As deceptive design practices proliferate on technology platforms and increasingly threaten user agency
and well-being, concerned online communities are using social media platforms to discuss and challenge
these unethical practices. In this paper, we conducted a case study analysis of two subreddits, r/privacy and
r/assholedesign, to investigate the kinds of ethical concerns expressed within both subreddits, the strategies
employed to express those concerns, the goals participants hoped to achieve through participation, and the
community infrastructure these communities created to support their collective action against technology
manipulation. Our findings show that posts on these subreddits employ different strategies to discuss ethical and
value-related issues, revealing instances where community members engage in ethics “by other means”—raising
attention to problematic practices, identifying workarounds, and encouraging activism. The findings also
showed that members of both communities transformed individual frustrations with technology manipulation
into collective ethical action, involving value contestation and interaction criticism of problematic technology
artifacts mediated by the socio-technical community infrastructure they designed to support these objectives.
We conclude by highlighting opportunities for CSCW scholars to further encourage user engagement with
technology ethics concepts by considering the role of community infrastructure and the different rhetoric of
ethics that express different combinations of values and desired outcomes.},
keywords = {Asshole Design, Ethics and Values, Legal and Policy Perspectives, Social Media},
pubstate = {published},
tppubtype = {article}
}
and well-being, concerned online communities are using social media platforms to discuss and challenge
these unethical practices. In this paper, we conducted a case study analysis of two subreddits, r/privacy and
r/assholedesign, to investigate the kinds of ethical concerns expressed within both subreddits, the strategies
employed to express those concerns, the goals participants hoped to achieve through participation, and the
community infrastructure these communities created to support their collective action against technology
manipulation. Our findings show that posts on these subreddits employ different strategies to discuss ethical and
value-related issues, revealing instances where community members engage in ethics “by other means”—raising
attention to problematic practices, identifying workarounds, and encouraging activism. The findings also
showed that members of both communities transformed individual frustrations with technology manipulation
into collective ethical action, involving value contestation and interaction criticism of problematic technology
artifacts mediated by the socio-technical community infrastructure they designed to support these objectives.
We conclude by highlighting opportunities for CSCW scholars to further encourage user engagement with
technology ethics concepts by considering the role of community infrastructure and the different rhetoric of
ethics that express different combinations of values and desired outcomes.
2021
Gray, Colin M; Chivukula, Shruthi Sai
"That's dastardly ingenious": Ethical Argumentation Strategies on Reddit Journal Article
In: Proceedings of the ACM on Human-Computer Interaction, vol. 5, no. CSCW1, 2021.
Abstract | Links | BibTeX | Tags: Ethics and Values, Reddit, Social Media
@article{Gray2021-xj,
title = {"That's dastardly ingenious": Ethical Argumentation Strategies on Reddit},
author = {Colin M Gray and Shruthi Sai Chivukula},
url = {https://colingray.me/wp-content/uploads/2021/02/2021_GrayChivukula_CSCW_EthicalArgumentation.pdf},
doi = {10.1145/3449144},
year = {2021},
date = {2021-04-01},
journal = {Proceedings of the ACM on Human-Computer Interaction},
volume = {5},
number = {CSCW1},
abstract = {Scholars have previously described how online communities engage
in particular discourses and forms of argumentation. In parallel,
HCI and STS researchers have described discourses surrounding
ethics and values and their role in shaping design processes and
outcomes. However, little work has addressed the intersection of
ethical concern and the discourses of non-expert users. In this
paper, we describe the argumentation strategies used by Redditors
on the subreddit `r/assholedesign' as they discuss ethically
problematic design artifacts. We used content and sequence
analysis methods to identify the building blocks of ethical
argumentation in this online community, including ethical
positioning when raising issues of concern, identification of
potential remedies to the original design artifact or issues of
concern, and means of extending or negating these elements.
Through this analysis, we reveal the breadth of ethical
argumentation strategies used ``in-the-wild'' by non-experts,
resulting in an increased awareness of the capacity of community
members to engage in ``everyday ethics'' regardless of specific
ethics training. We describe future opportunities to connect
these ethical argumentation strategies with design practices,
education, and methods.},
keywords = {Ethics and Values, Reddit, Social Media},
pubstate = {published},
tppubtype = {article}
}
in particular discourses and forms of argumentation. In parallel,
HCI and STS researchers have described discourses surrounding
ethics and values and their role in shaping design processes and
outcomes. However, little work has addressed the intersection of
ethical concern and the discourses of non-expert users. In this
paper, we describe the argumentation strategies used by Redditors
on the subreddit `r/assholedesign' as they discuss ethically
problematic design artifacts. We used content and sequence
analysis methods to identify the building blocks of ethical
argumentation in this online community, including ethical
positioning when raising issues of concern, identification of
potential remedies to the original design artifact or issues of
concern, and means of extending or negating these elements.
Through this analysis, we reveal the breadth of ethical
argumentation strategies used ``in-the-wild'' by non-experts,
resulting in an increased awareness of the capacity of community
members to engage in ``everyday ethics'' regardless of specific
ethics training. We describe future opportunities to connect
these ethical argumentation strategies with design practices,
education, and methods.
2020
Gray, Colin M; Chivukula, Shruthi Sai; Lee, Ahreum
What Kind of Work Do "Asshole Designers" Create? Describing Properties of Ethical Concern on Reddit Honorable Mention Proceedings Article
In: DIS'20: Proceedings of the Designing Interactive Systems Conference 2020, ACM Press New York, NY, 2020, (Awarded Honorable Mention, top 5%).
Abstract | Links | BibTeX | Tags: Asshole Design, Dark Patterns, Ethics and Values, Reddit, Social Media
@inproceedings{Gray2020-zq,
title = {What Kind of Work Do "Asshole Designers" Create? Describing Properties of Ethical Concern on Reddit},
author = {Colin M Gray and Shruthi Sai Chivukula and Ahreum Lee},
url = {https://colingray.me/wp-content/uploads/2020/04/2020_GrayChivukulaLee_DIS_AssholeDesign.pdf
http://dx.doi.org/10.1145/3357236.3395486},
doi = {10.1145/3357236.3395486},
year = {2020},
date = {2020-01-01},
urldate = {2020-01-01},
booktitle = {DIS'20: Proceedings of the Designing Interactive Systems
Conference 2020},
address = {New York, NY},
organization = {ACM Press},
series = {DIS'20},
abstract = {Design practitioners are increasingly engaged in describing
ethical complexity in their everyday work, exemplified by
concepts such as "dark patterns" and "dark UX." In parallel,
researchers have shown how interactions and discourses in online
communities allow access to the various dimensions of design
complexity in practice. In this paper, we conducted a content
analysis of the subreddit "/r/assholedesign," identifying how
users on Reddit engage in conversation about ethical concerns.
We identify what types of artifacts are shared, and the salient
ethical concerns that community members link with "asshole"
behaviors. Based on our analysis, we propose properties that
describe "asshole designers," both distinct and in relation to
dark patterns, and point towards an anthropomorphization of
ethics that foregrounds the inscription of designer's values
into designed outcomes. We conclude with opportunities for
further engagement with ethical complexity in online and offline
contexts, stimulating ethics-focused conversations among social
media users and design practitioners.},
note = {Awarded Honorable Mention, top 5%},
keywords = {Asshole Design, Dark Patterns, Ethics and Values, Reddit, Social Media},
pubstate = {published},
tppubtype = {inproceedings}
}
ethical complexity in their everyday work, exemplified by
concepts such as "dark patterns" and "dark UX." In parallel,
researchers have shown how interactions and discourses in online
communities allow access to the various dimensions of design
complexity in practice. In this paper, we conducted a content
analysis of the subreddit "/r/assholedesign," identifying how
users on Reddit engage in conversation about ethical concerns.
We identify what types of artifacts are shared, and the salient
ethical concerns that community members link with "asshole"
behaviors. Based on our analysis, we propose properties that
describe "asshole designers," both distinct and in relation to
dark patterns, and point towards an anthropomorphization of
ethics that foregrounds the inscription of designer's values
into designed outcomes. We conclude with opportunities for
further engagement with ethical complexity in online and offline
contexts, stimulating ethics-focused conversations among social
media users and design practitioners.
2019
Kou, Yubo; Gray, Colin M
A Practice-Led Account of the Conceptual Evolution of UX Knowledge Proceedings Article
In: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, ACM, New York, NY USA, 2019.
Abstract | Links | BibTeX | Tags: Practice-Led Research, Social Media, Stack Exchange, UX Knowledge
@inproceedings{Kou_undated-wi,
title = {A Practice-Led Account of the Conceptual Evolution of UX Knowledge},
author = {Yubo Kou and Colin M Gray},
doi = {10.1145/3290605.3300279},
year = {2019},
date = {2019-05-01},
booktitle = {Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems},
publisher = {ACM},
address = {New York, NY USA},
series = {CHI '19},
abstract = {The contours of user experience (UX) design practice have been
shaped by a diverse array of practitioners and disci- plines,
resulting in a difuse and decentralized body of UX- specifc
disciplinary knowledge. The rapidly shifting space that UX
knowledge occupies, in conjunction with a long- existing
research-practice gap, presents unique challenges and
opportunities to UX educators and aspiring UX designers. In this
paper, we analyzed a corpus of question and answer communication
on UX Stack Exchange using a practice-led approach, identifying
and documenting practitioners' con- ceptions of UX knowledge
over a nine year period. Specif- cally, we used natural language
processing techniques and qualitative content analysis to
identify a disciplinary vocab- ulary invoked by UX designers in
this online community, as well as conceptual trajectories
spanning over nine years which could shed light on the evolution
of UX practice. We further describe the implications of our
fndings for HCI research and UX education.},
keywords = {Practice-Led Research, Social Media, Stack Exchange, UX Knowledge},
pubstate = {published},
tppubtype = {inproceedings}
}
shaped by a diverse array of practitioners and disci- plines,
resulting in a difuse and decentralized body of UX- specifc
disciplinary knowledge. The rapidly shifting space that UX
knowledge occupies, in conjunction with a long- existing
research-practice gap, presents unique challenges and
opportunities to UX educators and aspiring UX designers. In this
paper, we analyzed a corpus of question and answer communication
on UX Stack Exchange using a practice-led approach, identifying
and documenting practitioners' con- ceptions of UX knowledge
over a nine year period. Specif- cally, we used natural language
processing techniques and qualitative content analysis to
identify a disciplinary vocab- ulary invoked by UX designers in
this online community, as well as conceptual trajectories
spanning over nine years which could shed light on the evolution
of UX practice. We further describe the implications of our
fndings for HCI research and UX education.
Watkins, Chris; Chivukula, Shruthi S; McKay, Lucca; Gray, Colin M
"Nothing Comes Before Profit": Asshole Design in the Wild Proceedings Article
In: CHI EA '19: CHI'19 Extended Abstracts on Human Factors in Computing Systems, pp. LBW1314, 2019.
Links | BibTeX | Tags: Asshole Design, Design Knowledge, Ethics and Values, Practice-Led Research, Reddit, Social Media, UX Knowledge
@inproceedings{Watkins2019-yb,
title = {"Nothing Comes Before Profit": Asshole Design in the Wild},
author = {Chris Watkins and Shruthi S Chivukula and Lucca McKay and Colin M Gray},
url = {https://colingray.me/wp-content/uploads/2019/08/2019_ChivukulaWatkinsMcKayGray_CHI_LBW_AssholeDesignintheWild.pdf
http://dx.doi.org/10.1145/3290607.3312863},
doi = {10.1145/3290607.3312863},
year = {2019},
date = {2019-01-01},
booktitle = {CHI EA '19: CHI'19 Extended Abstracts on Human Factors in Computing Systems},
pages = {LBW1314},
keywords = {Asshole Design, Design Knowledge, Ethics and Values, Practice-Led Research, Reddit, Social Media, UX Knowledge},
pubstate = {published},
tppubtype = {inproceedings}
}
2018
Kou, Yubo; Gray, Colin M
Exploring the Knowledge Creation Practices of UX Designers on Stack Exchange Proceedings Article
In: Proceedings of the 2018 ACM Conference Companion Publication on Designing Interactive Systems, pp. 69–74, ACM, 2018, ISBN: 9781450356312.
Links | BibTeX | Tags: Social Media, Stack Exchange, UX Knowledge
@inproceedings{Kou2018-al,
title = {Exploring the Knowledge Creation Practices of UX Designers on Stack Exchange},
author = {Yubo Kou and Colin M Gray},
url = {https://dl.acm.org/citation.cfm?doid=3197391.3205414},
doi = {10.1145/3197391.3205414},
isbn = {9781450356312},
year = {2018},
date = {2018-05-01},
booktitle = {Proceedings of the 2018 ACM Conference Companion Publication
on Designing Interactive Systems},
pages = {69--74},
publisher = {ACM},
keywords = {Social Media, Stack Exchange, UX Knowledge},
pubstate = {published},
tppubtype = {inproceedings}
}